Apple has recently unveiled information about their new product, the iPad. Will this be the new and better device to tide over Apple aficionados? For years, Apple has been the reigning champion in the world of technology, making slimmer, sleeker, and more user-friendly products. Could it be that CEO Steve Jobs is a marketing wizard? Or is he just the leader of a brand geared towards trendy hipsters thinking their 'with it' to purchase all things with that magical Apple logo? Apple is certainly on a hot-streak. Their products have been sold to millions across the globe. They have created one of their most important products to date (no, not the iPad), but a kingdom of crazed fans. Their fan-base has grown so much in recent years, that the classic tech rivalry now has heated up even more. That rivalry of course is Apple vs. Microsoft. When we think of the last 10 years in terms of technology, what will we think of the most? More often than not, the iPod is going to be brought up in the discussion of high-tech gadgets. It was a neat little device when it came out, but how long will it continue? It could go down the same path of trapper keepers, beanie babies and Pokémon cards. King of the hill one day, bottom of the barrel the next. They could be very be well a pawn in American marketing strategy. Consumers have always gobbled up these latest fads, and latched onto the next thing to occupy their attention. That's why they're called fads. Apple products may be the one fad that is here to stay, because they are geared towards young adults, namely, college students like us. Look throughout the halls, and you'll see those students wearing their classic white ear-buds to their Apple related audio device. Their products have revolutionized technology, and even our lives. Even the once humble iPod is now a must-have item to complete your everyday life. In just four years, the American population went from iWhat? to 22 million people owning the device. Apple will have to keep themselves afloat in the marketing pool. By creating innovative and ground-breaking products such as the iPhone and the new iPad, they have stayed one step ahead of the game against corporate rivals such as Microsoft. They have found a special spot in the American consumers' heart. With each launch of a new product has come a wave of publicity. The introduction of the iPad, Apple publicity flooded the airwaves with their annual conference presentation. Their marketing strategy has always been appealing. From huge unveilings that look more like a concert than the release of a new phone, to memorable commercials pitting young and fashionable Apple users against old and boring Microsoft users. Apple products have made their way into the very foundation of humanity-language. The word apps has wove its way in the fabric of the English language. The company itself is a marketing giant. Apple works more like upcoming movie production than a software company. "Few companies, indeed, are more secretive than Apple," says Brad Stone and Ashlee Vance of the New York Times, "…Employees have been fired for leaking news tidbits to outsiders, and the company has been known to spread disinformation about product plans to its own workers." They are showing no signs of slowing down or giving up. Almost every other year, the company reinvents itself. Tactics like this will keep Apple zealots coming back and wanting even more. They are growing in popularity day-by-day. The iPad will just be another tidal wave of consumer frenzy. It will also bring one very important question to all tech fans, What will be the next must-have tech gadget from Apple?
Apple products strike chord for an eager buying public
Published: Wednesday, February 10, 2010
Updated: Monday, August 30, 2010 17:08
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