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New awards show needs improvement

Bailey Stellmacher , 4Play Writer, Commentary
May 6, 2014
Filed under 4Play

The biggest and brightest stars in the music industry gathered May 1 to recognize and celebrate their achievements over the past year with the first-ever iHeartRadio Music Awards, which were broadcast live from Los Angeles.

Awards were given out in 13 categories with breaks for 11 performances. Producers must have wanted to have a performance to please fans of each music genre throughout the night with performances from Ed Sheeran, Pharrell, Luke Bryan, Shakira, Bastille, Ariana Grande, Thirty Seconds to Mars, Arcade Fire, Kendrick Lamar and Pitbull.

While some of the performances were on point, a few of them were flat-out disappointing.

Pitbull performed his party anthem “Timber” stag, using a back-track for the chorus. The problem with Pitbull performing alone is exactly that — it’s just Pitbull performing alone. He definitely wanted to start the show off with a bang, but it seemed like he was trying too hard to make people think he’s a party animal.

Another disappointing performance was that of Ed Sheeran.

Although he sounded like an angel as he always does, his performance was marketed as live but was really pre-recorded. That’s disappointing only because Sheeran is a great live singer.

The recipients of the awards were a bit disappointing and surprising as well. Miley Cyrus took home the award for Best Lyrics for her song “Wrecking Ball” and  Pitbull and Kesha won Best Collaboration, beating out chart-toppers like Jay-Z and Justin Timberlake’s “Holy Grail” and Eminem and Rihanna’s “Monster.”

The Best Fan Army award went out to Rihanna’s fan base, but the rabid fan bases of One Direction and Justin Bieber weren’t even nominated for the award.

The biggest winner of the night turned out to be Rihanna, who not only took home the award for Best Fan Army, but also nabbed awards for Song of the Year for “Stay” and Artist of the Year.

Overall, the iHeartRadio Music Awards were an entertaining way to waste a few hours, but producers will need to step up their game if they want to contend with other trendy music award shows like the VMAs or the Billboard Music Awards.