Katie Phernetton, UW-Green Bay senior communication major, has been chosen as the next CW14 Star for local TV station CW14.
In her new position, Phernetton will report on entertainment in the area and will also be involved in marketing and promotions.
Phernetton made it through a selection process that included an open casting call at sponsor Paul Mitchell’s beauty school in Green Bay. Phernetton gave a monologue on why she should be chosen to win, and also had an on-air interview on FOX 11’s “Good Day Wisconsin.” Her selection was based on a 49 percent vote from viewers and a 51 percent vote from the station. Phernetton also underwent a makeover and had a formal interview with the general manager at CW14.
“I feel like life is going to be a little more exciting,” Phernetton said. “I’m from Green Bay, so being a local face for the station will be great.”
Phernetton will replace Maria Parmigiani, who was named Northeast Wisconsin’s first CW14 star in 2011.
Parmigiani had nothing but praise for her successor.
“Katie showed us that she’s amazing,” Parmigiani said. “She seems to really get it, so I know she will take full advantage of every experience that comes her way and have fun with it. She’s amazing, so I don’t know what advice to give her. She could probably give me some advice.”
Parmigiani said she was honored to spend her time as the CW14 Star, and said she got a lot out of getting involved in the community.
“You get to do a lot of brainstorming and get to bring your own ideas to the table,” Parmigiani said. “You really feel like you’re doing something important in your job.”
Phernetton said she is excited for similar opportunities.
“I’ve always wanted to help out my community,” Phernetton said. “My life is about to get much richer.”
Parmigiani said the perks to the job are rewarding, too. One highlight during her time as the CW14 Star was meeting the stars from CW show “The Vampire Diaries.”
“One of the guys even lifted up his shirt so I could see his abs,” Parmigiani said.
Phernetton said she’s looking forward to fun experiences. She gives some credit to UWGB for her opportunity at CW14.
“UWGB professors encouraged me and believed that I could get this job,” Phernetton said. “It just make me feel much more confident that I can go out into the real world.”
Professor Phil Clampitt, Hendrickson professor of business and chair of the communication department at UWGB, said Phernetton has been awarded a great opportunity.
“It’s a good foot in the door,” Clampitt said. “It puts some amazing experience on her resume that will help her stand out for future jobs.”
When it comes to advice, Clampitt said Phernetton needs to keep in mind that communication is key to her new position.
“You have to think about the people you are trying to connect with,” Clampitt said. “There is a lot of stress in this career. Katie will face many challenges moving forward. The key is to get into the right rhythm and pace because a job like this moves quickly, and some situations she encounters will give her an emotional roller-coaster.”
Clampitt also said when students are chosen for positions like this, it puts some name recognition out there for the university. UWGB has seen lots of success with its students getting good jobs.
“We have former students on local television, people working for local newspapers and former students in all kinds of successful careers,” Clampitt said.
Phernetton said thanks to her education at UWGB, she was prepared for her audition.
“The top four out of five finalists in the interviewing process were from UWGB,” Phernetton said. “UWGB sets you up with a good, solid foundation that you know you can fall back on.”